Turning products into data-driven touchpoints

Person holding a smartphone scanning a QR code on a white T-shirt hanging on a clothing rack, with other shirts in the background.

Extend your product label into the digital world

Curbits turns every product into a smart and scannable digital label.

  • Build Digital Product Passports with ease

  • Simplify recalls and improve traceability

  • Enable GS1 2D barcodes with dynamic data

  • Share product details, authenticity and sustainability info instantly

We deliver smart packaging solutions aligned with global standards

  • Digital product passport

    Add value to every package with a digital product passport that shares sustainability data, origin, and product lifecycle details. Fully aligned with upcoming EU regulations.

  • Smarter consumer engagement

    With GS1 Digital Link, your codes become a single smart gateway that delivers standardized product data to retailers and rich digital experiences to consumers.

  • GS1 2D code transition

    We make your shift from EAN barcodes to GS1 2D, replacing current codes with a single future-proof standard that works for both retailers and consumers.

  • Instant product recall

    Enable rapid and targeted recalls at the batch or item level. Protect consumers, reduce waste and safeguard your brand reputation.

  • Traceability

    Ensure end-to-end product visibility. Meet regulatory requirements, enhance efficiency and give consumers confidence in your brand.

Trusted by global and local brands to enhance and future-proof their products and packaging.

Unlock the potential

Curbits serialisation

  • 79% of consumers are more likely to purchase products with a scannable code via smartphone that provides the additional product information

  • 62% of consumers are willing to spend more money on a product that offers detailed product information

  • 77% of consumers say product information is important when making a purchase

    (2024 GS1 US Consumer Pulse Survey)

Turning products into data-driven touchpoints


With serialised QR codes, consumer goods brands can gather and analyse real-time data at the individual product level. This enables smarter decision-making.

Link your products to interactive experiences, track product performance and ensure compliance with regulations like the EU Digital Product Passport.

Curbits helps businesses stay competitive in a data-driven, regulated market.

Three white energy drink cans with a black logo of a lion's head and the words "ENERGY DRINK" on a textured surface, with two cans lying on their sides and one can upright.
A grocery store aisle featuring various cartons of plant-based milk, including almond and oat milk, with yellow sale tags and price labels visible on the shelves.
A young woman with long brown hair, wearing a white T-shirt and khaki pants, reaching for a book on a bookshelf in a bookstore.

User friendly and flexible platform

  • SKU level

    Choose any of your organisation’s products on a SKU level or add the GTIN (GS1) number. 

  • Quantity

    Assign URLs and generate up to millions of unique codes connected to the SKU or GTIN in a few clicks.

  • Consumer

    Consumers can now interact with your brand through the packaging.

  • Get insights

    Track and analyse performance on campaign, brand, product, SKU and unique package level.

A collage of four images showing a cardboard tag on a clothing rack, two cartons of mixed fruit yogurt, a barcode with an arrow, and a GS1 logo.

From barcodes to smart codes: Get ready for the new GS1 standard

Curbits ensures your products are ready for the new GS1 standards, replacing traditional EAN codes with QR codes - unique for each product produced.

Today’s consumers demand more product details than ever. The new GS1 standard provides that extra information to both consumers and retailers.

  • For consumers
    The new QR codes will provide instant access to detailed product information through a simple QR code scan through the smartphone.

  • For retailers
    These codes will enable more efficient inventory management, faster checkouts, and easier compliance with regulations, all through system upgrades that allow them to read and process the additional data.

The classic barcode, which only holds the Global Trade Item Number (GTIN), is no longer sufficient to meet future business needs. By 2027, 2D codes will be globally implemented and fully readable in retail systems.

Digital Product Passport 2024

The future of product transparency: The Digital Product Passport

Sustainability is moving from discussion to action with the EU’s Digital Product Passport (DPP) initiative. This new requirement promotes full transparency by offering detailed insights into a product's lifecycle—covering everything from materials to environmental impact.

Like a passport, the DPP will accompany products throughout their journey, digitally connected via QR codes. It tracks data from design and sourcing to repairs and recycling, allowing manufacturers, consumers and service providers to access up-to-date information instantly.

Curbits manages large quantitates serialised codes that identify each product and link them to their Digital Product Passport.

Strength in security and performance

  • Fast and reliable infrastructure

    State of the art technology. Use as a SaaS service or On-Premise installation.

  • Single-Sign-On

    Centralised identity management into one hub from which access to all roles and accounts can be managed easily.

  • Standards

    Connect your products GTIN numbers to automatically support GS1 new 2D (QR) code standard for retail and consumer interaction. 

  • Security

    Designed to protect data, ensure privacy and prevent unauthorised access.

  • Robust

    Generate millions of serialised QR codes with a few clicks.

  • Integrations

    Flexibility to integrate directly into the production line or printing solutions.

Quick facts

Serialisation

Generate unique, serialized QR codes at scale, producing over one million per hour, linked to a SKU or GTIN.

Recalls

Enable product recalls at the individual unit level for greater precision and control.

Real-Time Content

Update destination links instantly to adjust messaging with product details, promotions or sustainability information.

Standards

Support the upcoming GS1 2D barcode standard for GTINs.

Compliance

Prepare products for EU’s upcoming Digital Product Passport requirements.

User Insights

Collect and analyze first-party data for stronger ownership and customer understanding.

Packaging as Media

Turn packaging into a channel for engagement, education and loyalty-building.

Traceability

Track products throughout the supply chain to increase transparency and build consumer trust.

Contact us.

Curbits hails from the land of Sweden, where innovation meets practicality. We’ve got more than just furniture flatpacks and tech startups—we’re here to boost your bottom line. How? Think of it as a smart upgrade to your business toolkit, with a touch of Scandinavian efficiency. Let’s turn your operations into a sleek, profitable machine, one smart solution at a time.

Tailored for Fast-Moving Consumer Goods (FMCG)


Fashion • Beauty and Cosmetics • Personal Care and Hygiene • Food & Beverage • Health & Wellness • Pharma
 • Retail • Electronics

  • Innovators integrating smart, interactive packaging to enhance consumer engagement.

  • Strategists using packaging to boost brand storytelling and connect directly with consumers.

  • Leaders promoting eco-friendly solutions that reduces waste and promote recycling and circularity.

  • Business pioneers investing in packaging as a media channel to stand out and drive growth.

  • Meet evolving regulatory standards, enhancing traceability and protecting brand integrity through serialisation.